Sound like anyone you know? Agencies and advertisers alike are working hard to reach as many consumers as they can with king hit campaigns, while DM'ers like us have sat below the line, pleading with them to take into account segmentation and targeting, preference tracking, every-day language and relevance. If you come and see us, we'll tell you its the same as it was 10 years ago when Seth Godin came out with his three golden rules for eDM -
Personal
Relevant
Anticipated
If you aren't using these three as a measure of your communication with consumer, then woohooo.... you get to start now. The golden rule yardstick will help you and your team, and most of all it will help your customers fall... in love... with you....
No comments:
Post a Comment